Clicks and Bricks Podcast

ADA Compliance Secrets Unveiled: Boost Website Accessibility with Jenny Woldt

Have you ever embarked on a journey, only to find yourself on an unexpected path? Jenny Woldt certainly did. As a businesswoman, she never imagined that her advertising degree would lead her to become a champion for accessibility. But when her client faced ADA challenges, Jenny fearlessly stepped up to the plate. Her determination and expertise propelled her into a whole new world of ADA compliance, revolutionizing her business and the lives of countless individuals. Now, the question remains: What new horizons will she conquer next? Join us as we unravel the twists and turns of Jenny's extraordinary journey and discover the power of website accessibility for small businesses.In this episode, you will be able to:Apprehend the role ADA compliance plays in making your website all-inclusive to users across the board.Get insight into the stern aftermath of ignoring ADA compliance, including legal risks and customer loss.Gain knowledge about the affordable routes to ADA compliance, making it a feasible option for small enterprise owners.Recognize how ADA compliance and SEO are intertwined, consistently delivering a stream of traffic to your portal.Perfect the skill of integrating artwork and accessibility on your site, leveraging alternate text for an enhanced user experience.My special guest is Jenny WoldtMeet Jenny Woldt, a sharp and dedicated entrepreneur at the helm of Splashbox Marketing. With an early career rooted in traditional advertising - from art direction at psychiatric publications to managing ad agencies - Jenny made the leap into the digital realm in 2006. It was a move fuelled by her desire to continue being a mom of three while growing a business. Drawing from her experience in sectors fraught with regulations, she built Splashbox Marketing into a leading firm specialized in ADA compliance, helping clients from national parks to health plans ensure their online materials are accessible to everyone.The key moments in this episode are:00:00:00 - Introduction to Clicks and Bricks Podcast00:00:36 - Introduction to Jenny Woldt and Splashbox Marketing00:03:20 - The Importance of Ada Compliance for Websites00:06:38 - Obligations and Risks for Website Owners00:09:20 - Cost and Process of Achieving Ada Compliance

From Boring to Brilliant: How Small Businesses Can Thrive in a Competitive Market - JJ Reynolds

In a saturated market, standing out is crucial. Join host Ken Cox as he interviews JJ Reynolds, an expert in video production and marketing, who reveals the secrets to success. But when you think you've got it all figured out, a shocking twist leaves JJ in a problematic situation. Will he find a solution? Tune in to find out.In this episode, you will be able to:Discover the necessity of incorporating video production and digital marketing into your business strategy.Explore the diverse ways artificial intelligence is revolutionizing the video production landscape.Grasp the impact of technology in making video creation more available to the masses.Apply the insights data-driven decisions bring to enhancing video production efficiency.Understand the value of innovation and tactical marketing amidst fierce competition.My special guest is JJ Reynolds.Introducing JJ Reynolds, the entrepreneur who’s been pushing boundaries since his high school days. Equipped with an entrepreneurial spirit and a passion for creativity, JJ embarked on a journey that led him to establish two successful businesses – Media Authentic and Better Than Data. Carrying the mantra of creativity and strategic marketing, he serves as a beacon for companies striving to cut through the noise of a saturated market.The resources mentioned in this episode are:Visit Media Authentic's website to learn more about their video production services for businesses.Check out Better Than Data's YouTube channel for informative videos on data analysis and marketing.Subscribe to the Clicks and Bricks podcast for more episodes on the entrepreneur mindset.Click the Learn More button on the Media Authentic website to request a consultation for your video production needs.Follow Media Authentic on social media (Facebook, Instagram, Twitter) for updates on their latest projects and industry insights.Subscribe to the Better Than Data newsletter for valuable tips and strategies on using data to improve your business.Explore Media Authentic's portfolio of past video productions to see examples of their work.Join the Clicks and Bricks community on Facebook to connect with other entrepreneurs and share insights.Sign up for a free trial of Better Than Data's data analysis software to see how it can benefit your business.Contact Media Authentic directly to discuss your specific video production needs and receive a personalized quote.Growth Strategies and EntrepreneurshipEvery entrepreneur dreams of growing their business. However, sustainable growth requires a finely tuned strategy that factors in the market, competition, resources, and customers. It is not about racing to the top but pacing the journey to build a robust and scalable business model. An effective growth strategy leads businesses toward long-term success, profitability, and increased market share. In their discussion, Ken Cox and JJ Reynolds explored the power of entrepreneurship and the essence of growth strategies. Reynolds shared his belief that smaller, agile teams can deliver superior service and better customer experiences. He emphasized that growth should not compromise the quality of service and the company culture. This insightful conversation reveals the careful balancing act every entrepreneur must perform when navigating growth pathways.Contact Ken: inlink.com/kenhello@kencox.comText: 314-370-2871#GetToWorkConnect with Us:Instagram: https://www.instagram.com/clicksandbrickspodcast/Facebook: https://www.facebook.com/clicksandbrickspodcast/YouTube: https://www.youtube.com/c/ClicksBricksPodcastWebsite: https://clickandbrickspodcast.com

Critical Thinking and Customization: Insights from David Pawlan on Outsourcing

Many trials have been done to outsource your software development, but still doesn’t go well as expected. Many suggestions are given and one is to just choose a company and aspire for the best, or to depend on no-code solutions that don't seem to be a good fit for your particular needs. As a result, there emerge painful delays, missed deadlines, and a drain on your resources. It seems disheartening, but there is still a solution. And this is what today’s episode is all about with the help of our guest, David Pawlan, as he unveils his secrets to arrive at an effective outsourcing implementation. With the use of his expertise, you can keep away from common pitfalls, style your approach, and leverage technology for maximum value.In this episode, we talked about:● Learn the ins and outs for an effective outsource of software development.● Get to know the reason behind a tailored approach to be crucial to outsourcing success.● Realize the pros and cons of being reliant on no-code solutions.● Establish key critical thinking skills for informed business choices.● Be aware of the importance of technology integration within business strategies.About Guest: At a young age, David Pawlan began to explore the entrepreneurial world, starting from lemonade stands during kindergarten days up until middle school with duct tape wallet businesses. His inner desire for establishing things opened the way for him to invent a roommate-searching app in high school, and later on, spread and made known to the world of software outsourcing. In the midst of setbacks and bad experiences, David showed even more determination to look for a solution to coming up with successful international working relationships. Now, being a co-founder of Aloa, he provides assistance to clients ranging from solopreneurs to established companies to spot the right development team and to make their ideas useful to life.About Guest Company:Aloa is a platform for outsourcing software development for startups, providing the infrastructure to outsource software seamlessly and its presence brings transparency, accountability, and humanity to the software development economy using a three-pronged approach: The Aloa Partner Network - Connect people to a pool of highly vetted vendors overseas. Aloa Partners are based in South America, Eastern Europe, and India. There’s a total of 10 partners thus far, and are vetted from a pool of over 7000 firms overseas. The Aloa Platform - A suite of software tools that streamlines and automates the boring and tedious tasks related to software development search, management, and payment The Aloa Product Strategist - Introduction of an industry expert for every project that will help the client in the following: 1. Find the right software development partner2. Manage the project from beginning to end3. Facilitate the interaction between the client and the software development teamGuest Contact Information: LinkedIn: linkedin.com/in/david-pawlan-aloa Contact Ken: inlink.com/kenhello@kencox.comText: 314-370-2871#GetToWorkConnect with Us:Instagram: https://www.instagram.com/clicksandbrickspodcast/Facebook: https://www.facebook.com/clicksandbrickspodcast/YouTube: https://www.youtube.com/c/ClicksBricksPodcastWebsite: https://clickandbrickspodcast.com

Salesforce Customization - Optimizing for Your Unique Business Needs with Hunter Austin

Brief Description of the Episode:From legal battles to Salesforce excellence, listen in and learn how the co-founder of Kelley Austin, Hunter Austin, conquered obstacles and is now providing assistance using his distinctive background towards a fresh perspective to go about sales challenges and build growth strategies customized to individual businesses. In this episode, we talked about:● The potential of Salesforce for powering your small business success.● Recognize the common pitfalls and iron out issues in Salesforce implementation.● Be an expert in resource planning techniques customized for service companies.● Have a mindset for getting at the top of entrepreneurial challenges.● Utilize faith as a driving force behind sound business choices.About Guest: Born with an entrepreneurial drive and inner desire for learning, Hunter Austin became an expert in the Salesforce ecosystem. Graduated with a sport management major, he took a detour from his sports agent aspirations to discover other career possibilities. Unknowingly, it all started with an introduction by Hunter’s brother-in-law to Salesforce and its newly launched Trailhead program. Eager to learn and progress, Hunter quickly became skilled and ultimately got the job at a consulting firm. After a few years, Hunter and his brother-in-law, Waylon Kelly, came up with a decision to incorporate their talents and experiences and put up Kelley Austin, a successful Salesforce consulting firm handling clients in various industries such as communications, media, technology, manufacturing, construction, and energy. About Guest Company:Kelley Austin is a full-service Salesforce consultancy that helps brands and businesses drive revenue and connect with their customers through the power of Salesforce. They are experts in Sales, Service, Experience and Marketing Cloud and the team has successfully delivered hundreds of projects across many industries. While Salesforce brings customers and companies together, Kelley Austin helps put plans into action so you can get the most out of your investment.Guest Contact Information: LinkedIn: linkedin.com/in/hunteraustinTwitter: HunterJAustinContact Ken: inlink.com/kenhello@kencox.comText: 314-370-2871#GetToWorkConnect with Us:Instagram: https://www.instagram.com/clicksandbrickspodcast/Facebook: https://www.facebook.com/clicksandbrickspodcast/YouTube: https://www.youtube.com/c/ClicksBricksPodcastWebsite: https://clickandbrickspodcast.com#businesspodcast #founderstories #entrepreneurship #entrepreneur

The Value of Focus: Why Small Business Owners Should Avoid Spreading Themselves Thin

Marley Majcher, the profit goddess, shares her journey of going from failing restaurant owner to successful event planner, emphasizing the importance of avoiding spreading oneself too thin and pivoting in business to increase profitability.In this episode, you will be able to:Embark on an illuminating exploration of entrepreneurial adventures and impactful lessons.Realize the critical role of hands-on business skills and generating profits for sustainable growth.Learn to unlock doors to exclusive clients, impressing even top celebrities.Master balancing multiple responsibilities and utilizing strategic pivots to revolutionize your business.Comprehend vital legal factors for entrepreneurs, particularly in crafting fail-proof contracts.My special guest is Marley MajcherGet to know Marley Majcher, an inspiring entrepreneur who began her business journey at the tender age of four by selling Shrinky Dinks in her neighborhood. Marley had her fair share of struggles in balancing her business degree with the practical aspects of running her own restaurant. However, her perseverance and determination led her to establish her own event planning company, The Party Goddess. As a successful businesswoman, Marley is well-versed in the importance of avoiding overextension and recognizes the power of adapting to changing circumstances in business. She even penned a book, But Are You Making Any Money?, as a testament to her journey and the lessons learned along the way.The resources mentioned in this episode are:Check out Marley Majcher's book on Amazon to learn her system for making money in any business.Visit ThePartyGoddess.com to learn more about Marley's event planning services.Sign up for Marley's Party Goddess Academy to learn how to start and grow your own event planning business.Follow Marley on social media for inspiration and tips on entrepreneurship and event planning.Attend one of Marley's speaking engagements or events to learn from her firsthand.The Importance of Tight Contracts Protecting the interests of a business through well-crafted and comprehensive contracts is essential, especially for small business owners. A solid legal agreement minimizes the risk of disputes and potential legal issues, ensuring both parties have clear expectations and responsibilities. Working with experienced legal counsel to develop and review contracts can save costly headaches down the road. Marley Majcher shared a lesson learned from a challenging client experience that resulted in a lawsuit due to the lack of a tight contract. This experience reinforced the value of having proper legal agreements and counsel in place to safeguard her business. Marley's example serves as a powerful reminder for entrepreneurs at all stages to invest in strong legal protections.The Importance of Tight Contracts Protecting the interests of a business through well-crafted and comprehensive contracts is essential, especially for small business owners. A solid legal agreement minimizes the risk of disputes and potential legal issues, ensuring both parties have clear expectations and responsibilities. Working with experienced legal counsel to develop and review contracts can save costly headaches down the road. Marley Majcher shared a lesson learned from a challenging client experience that resulted in a lawsuit due to the lack of a tight contract. This experience reinforced the value of having proper legal agreements and counsel in place to safeguard her business. Marley's example serves as a powerful reminder for entrepreneurs at all stages to invest in strong legal protections.Overcoming Business Failure No business is immune to setbacks, but recognizing and adapting to those challenges can play a significant role in long-term success. Learning from mistakes allows entrepreneurs to grow and seek new chances for improvement, while developing resilience and persistence. Failures can also provide valuable insight into weaknesses within a company, highlighting areas that may need strengthening or restructuring. Marley Majcher understands the importance of failure in entrepreneurship, as evidenced by her struggles in her early days running a restaurant. She turned these hardships into valuable lessons by acknowledging the need to pivot and adapt, eventually building a tremendously successful event planning business. By shifting her mindset, Marley proves that overcoming failure is not only possible but a critical component of professional growth.Connect with me here:https://www.facebook.com/clicksandbrickspodcast/https://www.twitter.com/https://www.linkedin.com/in/clicks-and-bricks-podcast-308862226https://www.youtube.com/c/ClicksBricksPodcasthttps://www.youtube.com/c/ClicksBricksPodcasthttps://clicksandbricks.tv/

Corporate Social Responsibility: Lisa Riggs’ Innovative Approach to Giving Back

If you're feeling frustrated and overwhelmed with your small business despite putting in long hours and hard work, then you are not alone! Many entrepreneurs face challenges and setbacks that can lead to self-doubt and burnout. You may be struggling to find your niche, attract customers, or make a profit. Perhaps you're investing in marketing tactics that aren't yielding results or struggling to balance your personal life with your business. However, it's important to remember that success takes time and perseverance. By learning from successful entrepreneurs and finding unique opportunities, you can overcome these obstacles and achieve the small business success you desire.In this episode, you will be able to:Uncover secrets to entrepreneurial achievement and small business victory.Delve into the art of pinpointing and concentrating on niche markets.Recognize the significance of cultivating strong customer relationships.Discover how to adapt and bounce back when faced with obstacles.Explore the impact of corporate social responsibility and community contribution.My special guest is Lisa RiggsLisa Riggs is a female entrepreneur who took her passion for making the world a better place and turned it into a successful custom sock business, Spirit Socks USA. With a background in high tech and HR, Lisa decided to follow her heart and focus on her family before pursuing her entrepreneurial dream. A wife and mom of two college-age children, Lisa's journey in starting Spirit Socks began during her time volunteering in various school and community organizations. From helping a sports team with their fundraising to growing the company into an avenue for creating customized socks for a variety of purposes, Lisa has found the perfect balance between her values and her career.The resources mentioned in this episode are:Visit Spirit Socks USA website to shop for custom socks for your sports team, band, family reunion, wedding, and corporate events.Contact Spirit Socks USA to learn more about their fundraising program for schools and non-profit organizations.Follow Spirit Socks USA on social media to stay updated on their latest designs and promotions.Consider gifting Spirit Socks USA custom socks as client gifts or employee incentives for your business.Share your Spirit Socks USA experience with your friends and family to help support a small business that helps make the world a better place.Finding Niche OpportunitiesAs a small business owner, it's crucial to identify and capitalize on niche opportunities. This allows for a highly targeted focus on your target market, which leads to better results and profitability. Seeking out unique, untapped markets can help your business stand out from the competition, and can result in a scalable, sustainable venture. Lisa Riggs' entrepreneurial journey is a perfect example of finding and pursuing a niche opportunity. When she recognized the potential for selling custom socks for fundraising efforts, she dove in headfirst—even in the face of skepticism from others. Lisa's determination to serve her chosen niche effectively and build strong relationships with her customers proved to be the key to her success.Pivoting During the PandemicThe COVID-19 pandemic has forced many small businesses to adapt rapidly and pivot their strategies to survive. As an entrepreneur, it's essential to remain flexible and open to change to maintain momentum during unforeseen challenges. When faced with a sudden drop in business during the pandemic, Lisa Riggs quickly changed her approach by offering custom face masks to keep her company afloat. This swift pivot to adjust to the market demands demonstrated her ability to adapt and persevere as an entrepreneur. Her resilient attitude and willingness to trust herself allowed her company to weather the storm and emerge stronger.Pivoting During the PandemicThe COVID-19 pandemic has forced many small businesses to adapt rapidly and pivot their strategies to survive. As an entrepreneur, it's essential to remain flexible and open to change to maintain momentum during unforeseen challenges. When faced with a sudden drop in business during the pandemic, Lisa Riggs quickly changed her approach by offering custom face masks to keep her company afloat. This swift pivot to adjust to the market demands demonstrated her ability to adapt and persevere as an entrepreneur. Her resilient attitude and willingness to trust herself allowed her company to weather the storm and emerge stronger.Connect with me here:https://www.facebook.com/clicksandbrickspodcast/https://www.twitter.com/https://www.linkedin.com/in/clicks-and-bricks-podcast-308862226https://www.youtube.com/c/ClicksBricksPodcasthttps://www.youtube.com/c/ClicksBricksPodcasthttps://clicksandbricks.tv/

Breaking Free from Limiting Beliefs: Business Insights from Brigitta Hoeferle

Unlock your full potential: Discover how to conquer limiting beliefs and achieve success in business.In this episode, you will be able to:Unleash the potential of NLP to transform both personal and professional aspects of your life.Break through self-imposed barriers and propel your business towards greater success.Master the art of customizing communication to cater to diverse customer expectations.Realize the significance of core values in making informed business decisions.Adopt positive behaviors to improve yourself and inspire growth within your community.My special guest is Brigitta HoeferleBrigitta Hoeferle is an expert in neuro-linguistic programming (NLP) and the founder of the Center for NLP. Born and raised in Germany, Brigitta moved to the United States in 2004 to pursue her passion for helping others overcome limiting beliefs and achieve success in business. With degrees in social pedagogy and marketing, Brigitta has a unique blend of expertise to offer her clients. As a successful entrepreneur herself, Brigitta understands the challenges of running a business and the importance of personal growth in achieving success. She is dedicated to helping others unlock their full potential through the power of NLP and her own personal experiences.The key moments in this episode are:00:00:00 - Importance of Communication, 00:02:13 - Understanding NLP, 00:09:28 - Limiting Beliefs, 00:11:51 - Brigitta's Business Journey, 00:14:45 - Building a Montessori School, 00:15:52 - Starting a Montessori School, 00:22:32 - Learning to Network, 00:27:25 - Solving Teacher Retention Issues, 00:30:18 - Communicating with People, 00:32:09 - Overcoming Sales Call Trauma, 00:36:36 - Appreciating Others, 00:41:19 - Ideal Clients for NLP, 00:42:41 - Overcoming Adversity, 00:48:01 - The Purpose of Core Values, 00:49:24 - NLP for Business Leaders, 00:50:47 - Modeling Good Behavior, 00:52:10 - Breaking Negative Patterns, 00:53:09 - Final Thoughts, The resources mentioned in this episode are:Visit the Center of NLP website for more information on neuro linguistic programming.Consider reframing limiting beliefs and reevaluating belief systems to benefit personal growth and success.Explore the Montessori method for hands-on, one-on-one education for children.Check out Brigitta's book, The Success Principles for Entrepreneurs and Business Owners, for more tips and strategies.Connect with Brigitta on LinkedIn for networking and professional development opportunities.Consider utilizing the services of Brigitta's company for coaching and training on NLP techniques and strategies.Connect with me here:https://www.facebook.com/clicksandbrickspodcast/https://www.twitter.com/https://www.linkedin.com/in/clicks-and-bricks-podcast-308862226https://www.youtube.com/c/ClicksBricksPodcasthttps://www.youtube.com/c/ClicksBricksPodcasthttps://clicksandbricks.tv/

Edwin Carrion’s Secrets to Thriving in a Real Estate Recession

From selling ice cream to becoming a high-end luxury home developer, Edwin Carrion shares his journey of trial and error, bankruptcy, and the importance of recession-proofing your business.In this episode, you will be able to:• Follow the motivating journey of Edwin Carrion as he achieves success in the realm of real estate development. • Obtain valuable advice on safeguarding your enterprise from the effects of an economic downturn. • Understand the critical role of mentorship, coaching, and personal investment in your growth and development. • Examine the advantages of diversifying your income sources to achieve balance and fulfillment. • Gain practical insights into opportune real estate investments during a recessionary period.My special guest is Edwin CarrionWith a journey that began in Ecuador and led him to the United States Marines, Edwin Carrion has built a successful career as a real estate developer. Having navigated the challenges of the industry for over 22 years, Edwin now specializes in constructing luxury homes and multifamily projects. His experience and expertise make him a valuable resource for investors looking for practical advice on navigating the real estate market during a recession, offering insights on how to seize opportunities and build wealth during tough economic times.The resources mentioned in this episode are:• Take advantage of opportunities in the current market to increase your wealth, such as buying real estate, luxury watches, or exotic cars that will hold or increase in value over time.• Consider taking out an interest-only ARM to buy property with a low monthly mortgage payment, with the intention of refinancing to a conventional loan when interest rates go down.• Scrutinize your finances and do everything you can to find the means to take advantage of opportunities, as there are no free handouts in life. Recession and Real EstateThe relationship between the economy and real estate cannot be overstated. Understanding the trends and how they impact real estate can provide investors with invaluable insights, especially when considering investments during a recession. Market conditions during a recession can become tricky to navigate, but they often present ideal opportunities for savvy investors who are prepared to take calculated risks. Opportunities, such as low-interest rates and decreased property prices, can yield lucrative outcomes if approached with the right mindset and strategic planning. From the perspective of Edwin Carrion, a real estate developer who has seen multiple economic downturns, understanding how to succeed in this space requires adaptation and practical thinking. He acknowledges the likelihood of a recession at the time of the podcast but asserts that this does not always lead to negative outcomes. As Edwin reveals, focusing on land and property investment during a recession can be highly profitable, as reduced competition and lower construction costs work in the investors’ favor, making it a renters' market.Connect with me here:https://www.facebook.com/clicksandbrickspodcast/https://www.linkedin.com/in/clicks-and-bricks-podcast-308862226https://clicksandbricks.tv/https://www.youtube.com/c/ClicksBricksPodcast

Social in Your Social Media | #308 With Scott Eddy

Discover the secret sauce to mastering social media success through consistent engagement and powerful connections in this must-listen podcast episode.My special guest is Scott EddyGet ready to embrace the entrepreneurial spirit with Scott Eddy, a digital marketing maven who has built a successful personal brand through his passion for genuine connections and engaging social media presence. Scott's journey began in the world of investment banking before he stumbled upon the thriving digital marketing scene in Asia. His keen eye for opportunity led to the creation of the first digital agency in Asia, which he later sold to focus on building his personal brand. Today, Scott is a sought-after social media consultant for some of the biggest travel brands in the world, all while traveling and cultivating friendships across the globe.Connect with me here:https://www.facebook.com/clicksandbrickspodcast/https://www.linkedin.com/in/clicks-and-bricks-podcast-308862226https://clicksandbricks.tv/https://www.youtube.com/c/ClicksBricksPodcast

Power of Your ”Why” | #307 With Danna Olivo

Discover the secret power behind having a solid why in your business and how it can skyrocket your success and resonate with your customers!My special guest is Danna OlivoIn this episode, you will be able to:1: Uncover the secrets behind Marketatomy Academy's renowned five-phase growth program tailored for small businesses.2: Harness the power of a compelling 'why' to drive business success and form connections with customers.3: Gain insights into funding alternatives like angel investments and equity funds to scale your enterprise.4: Overcome self-sabotaging habits through personal coaching, mindset development, and accountability.5: Navigate the tricky landscape of unsolicited advice and reluctance to seek coaching, while fostering a growth-oriented mindset.Connect with me here:https://clicksandbricks.tv/https://www.linkedin.com/in/clicks-and-bricks-podcast-308862226https://www.youtube.com/c/ClicksBricksPodcasthttps://www.facebook.com/clicksandbrickspodcast/